Alia Bhatt Returns as Goodwill Ambassador for ALT EFF, Strengthening Her Commitment to Sustainability Through Storytelling

ALT EFF is proud to announce the return of acclaimed actress Alia Bhatt as its goodwill ambassador. Under her production banner Eternal Sunshine Productions, which champions unique storytelling, Alia Bhatt continues her unwavering support for sustainability and environmental awareness. Joining her in this mission is Richie Mehta, the celebrated filmmaker behind award-winning works, who also serves as a brand ambassador for the festival. Richie directed Poachers, which was produced under Alias production banner, a series that reflect the connection between humans and the environment.

ALT EFF, known for curating impactful films that shed light on critical environmental issues, has found a steadfast ally in Alia Bhatt. Her production house Eternal Sunshine has previously produced Poachers, a gripping series that explores the intricate relationship between humanity and nature, reflecting her deep commitment to fostering conversations around ecological harmony.

Alia Bhatt expressed, “I am so thrilled to announce that once again Eternal Sunshine Productions partnering with All Living Things Environmental Film Festival for its 2024 edition. So this festival is truly special, it's a celebration of films that uplifts and showcase nature's resilience and reminds us how beautiful it is to protect our planet. It is an opportunity for all of us to see and feel the real impact of environmental change through powerful story telling. With over 100 screenings across India Alt Eff brings together the most compelling stories about our climate, our planet and the future shaping together”.

Festival Director Kunal Khanna expressed his excitement about Alia’s continued association, stating, "Alia Bhatt is not just a remarkable artist but also a passionate advocate for the environment. Her creative endeavors through Eternal Sunshine exemplify the transformative power of storytelling in addressing pressing global challenges. With Alia and Richie Mehta as our ambassadors, ALT EFF is uniquely positioned to amplify the voices of filmmakers who seek to use impact film and storytelling to drive environmental action. Together, we are building a platform that goes beyond films, inspiring tangible change and hope."

ALT EFF 2024 promises an engaging lineup of films, workshops, and panel discussions, fostering global dialogue on the most urgent environmental issues. With Alia Bhatt and Richie Mehta championing its cause, the festival is set to create ripples of change, inspiring communities worldwide to rethink their relationship with the planet.

So, how do you feel about this development? Whatever you guys think, jump down in the comments section below and let us know your thoughts!

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